
AN ENGAGED CONSUMER BUYS MORE AND COSTS LESS
Standard Time is a full-service consumer engagement agency recognized for crafting compelling retail brand experiences. We synchronize design, strategy, creativity, and digital expertise with existing and emerging media to create a seamless user experience that builds brands and meets business objectives.
THE RIGHT TIME AT THE RIGHT PLACE
Every consumer touchpoint builds up to a purchase decision. Through technology, consumers are engaged in a constant process of discovery. User experience informs when and where brand messages are most impactful. We identify the audience, evaluate behavior, and synchronize your brand in relevant ways with that discovery process, so when it’s time to shop, your consumer has already connected with your brand story in a meaningful way.
WHAT'S IN A NAME
Before the advent of the steam engine, the telegraph, and rail travel, local clocks ran according to each area’s discrete and separate need. As technology connected merchants, a universal standard was developed. Divided by geography but linked by technology, Standard Time unifies brands and connects channels.
MICHAEL SHARP
PARTNER
Prior to launching Standard Time, Michael was an Account Director at Peterson Milla Hooks in Minneapolis working on Target and Anheuser Busch. While at PMH, Michael led strategic initiatives to balance the ‘Pay Less’ side of the Target Brand, managed over 80 broadcast productions and photo shoots from fashion to athletic wear, and even co-wrote five short films nominated by Creativity Magazine for interactive campaign of the year.
Michael began his career in the New York offices of Warner Bros. Television. Soon after, he transitioned into agency life working at TBWA\Chiat\Day on such accounts as Nextel, Prêt a Manger, Pfizer, and Cadbury, where he helped increase the billings of the New York office by $220MM.
At Standard Time Michael oversees Strategic Initiatives and continues to contribute his hybrid account/creative approach to the business.
AMY DEMAS
PARTNER
Amy began her career as an Art Director for Sassy, The NY Times and YM magazines, where she won numerous awards for both fashion and editorial stories. She then held posts at boutique agencies, working with clients such as Disney, Warner Brothers Music and The History Channel before launching Jane Magazine. She then joined Peterson Milla Hooks, where she created numerous integrated TV, print and online campaigns for Target, including the limited time designer collections and the Choxie launch.
Amy later joined Limited Brands, where she developed fresh creative strategies for Victoria’s Secret. During this time she became President and Creative Director of Bestow, an online retailer focused on designer gifts. Her passion for retail and brand marketing led her to partner with Michael Sharp and launch Standard Time.
Amy currently leads the creative teams at Standard Time with a strong passion for developing mass brands into market leaders.
CHRISTOPHER YOUNG
DESIGN DIRECTOR
As a Graphic Designer, Art Director, Web Designer, Creative Consultant and Brand Creator with over 18 years of professional experience, Chris has worked on diverse projects spanning North America, Europe, The Middle East, Asia and Africa. A leader of multi-disciplined design teams for over 12 years, he has closely collaborated with interior designers, architects, product designers, packaging experts and copywriters on some of the world’s top brands including Coca-Cola, Samsung, The New York Times, Virgin America, Nestlé and Lucky Strike.
Prior to Standard Time, Chris spent almost 6 years in New York leading the design team at Anomaly, as well as the design arm of Grey Advertising, G2. Prior to that, he spent 10 years in London working for various WPP Group companies, notably Enterprise IG, where he helped launch the ‘Brand Experience’ team.
SARAH RUSSELL
ACCOUNT SUPERVISOR
Sarah Russell started her career in the Pacific Northwest, working as an assistant for a Marketing Communications Manager at Adidas headquarters in Portland, Oregon. Along with managing Adidas product seeding, Sarah worked closely with Creative agencies to launch several Adidas Originals stores and help manage collateral creation.
Sarah enjoyed working with Creative agencies so much that she switched from the client side to work for DDB Seattle on multi-channel campaigns for Microsoft and Rosetta Stone. Three years later, she returned to her hometown, Los Angeles, to work at Tequila on owner loyalty programs and prospecting efforts for Nissan. She took a brief hiatus to study Fashion Design at the Fashion Institute of Design and Merchandising, and has happily returned to agency life at Standard Time.
NICOLE LUNDY
EXECUTIVE PRODUCER
Nicole Lundy learned the advertising ropes early, when at 17 she spent a year volunteering at Sonder Levitt in Philadelphia. After graduating from Tulane, Nicole quickly secured her first production job at BWA Advertising in New York. As the only assistant in the department, Nicole was thrown into the fray and her aptitude for organization quickly earned her a producer title.
In 1995, Deutsch hired Lundy as a Senior Producer to work on Almay. After producing several successful campaigns for the fashion giant, Lundy was promoted to VP, Senior Producer and asked to expand her expertise over a variety of brands including Snapple, Microsoft/Intel, and HBO.
In 2005, BBDO lured her away to work on the three billion dollar Cingular account. As a VP, Executive Producer Nicole produced numerous TV campaigns and was active in the rebrand during the merger with AT&T. Her work won Adweek’s Best Spots of 2005, Cannes Lions in 2007 and 2008, as well as a Clio in 2008.
MONICA PINO
INTERACTIVE PRODUCER
Monica began her career at Crispin Porter + Bogusky in Miami as a Traffic Coordinator and Producer. She quickly transitioned to the digital team to produce multiple interactive projects for Burger King, Mini Cooper, IKEA and Pink by Victoria’s Secret.
She then went on to Sapient to help develop and lead the Interactive department where she oversaw the development of sites, microsites, landing pages and online campaigns for Sprint, Sony and GE.
Monica then joined 72andSunny in Los Angeles as an Interactive & Broadcast Producer. She was responsible for numerous rich media campaigns, iPhone applications, online & broadcast video shoots, as well as, social media strategies and production for 2K Sports, Nokia, Carl’s Jr and Bugaboo.
DANIELLE HULL
ART DIRECTOR
Danielle began as a Graphic Designer at Butler, Shine Stern where she designed websites, logos, brand identities, retail POS, collateral and packaging. She earned her stripes on big brands like MINI and Converse and her work was showcased in Communication Arts.
Eager to make her mark on the international scene she accepted a position in Copenhagen, Denmark. For three years she worked as an Art Director crafting both interactive and print concepts. While braving the winter wonderland at both Co+Høgh and Wunderman she delved into designing iphone apps, websites, consumables packaging and fully integrated campaigns for brands such as Microsoft, Coke, Minute Maid, Arla and Sonofon, which lead to a SATS and Elsparefonden nod.
Sunny California soon beckoned and Danielle returned stateside. Happily camped out beachside as an director at Standard Time