163 S La Brea Ave
Los Angeles, CA 90036
(Our entrance is in the alley)
Aireloom
California Design - Handmade
Aireloom mattresses have been handmade in Southern California for over 75 years. But the brand had lost touch with how to tell their story of west coast laidback luxury – something they helped invent. With this differentiation to other mattress brands, combined with our own love of CA design, the natural world and handcraftsmanship, we rebranded and positioned Aireloom to export California comfort to the world.

Aireloom saw a 64% Year-Over-Year revenue increase.
California Design –
Handmade

Designed around the dichotomy of high-end California design and the handmade attention to detail, we crafted an original visual language for Aireloom expressed through diptych imagery. These diptych’s have become the corner stone of the brand’s visual and emotional reinvention, tying a Southern California story into every mattress.

Feel the lift of
California

Standard Time had a new challenge – bring the Aireloom vibe to life. Armed with a small crew, a drone and two of the most beautiful homes in Los Angeles, we crafted Aireloom’s first video content piece.

 

Content Produced in-house at Standard Time in Los Angeles, CA

Breathing Life into
Aireloom.com

After months of generating all-new assets including diptychs, bedroom photography and crafting the brand positioning and story, we were ready to build the all-new, responsive Aireloom website. Easy and elegant, it’s every bit the quality experience you’d expect from a mattress crafted by hand.

 

Visit the live website at Aireloom.com

Our Clients
Gillette
Medium
Old Navy
Twitter
Stila
20th Century Fox
DC Shoes
CBS
West Elm
Evolution Fresh
Asics
Vans
Aireloom
All Across Africa
Williams-Sonoma
Kluft
Starbucks
Solar City
Minute Clinic
Nuance Salma Hayek
Ole Smoky
uBeam
Westfield
Your brand’s BEST DAYS are ahead.