163 S La Brea Ave
Los Angeles, CA 90036
(Our entrance is in the alley)
Beauty 360
Branding & Identity
Even with new packaging, CVS Pharmacy’s beauty brand, Beauty360, was having a bit of an identity crisis.

The line consisted of hundreds of beauty basics and tools, however the fact that these were elevated essentials–ones that didn’t skimp on quality–wasn’t coming through.

 

Keeping this in mind, we positioned Beauty360 to be something of an intelligent indulgence. From there the brand took on the voice of a beauty-savvy friend, the one that knows how to look great without breaking the bank.

 

This persona came to life with playful product swipes and clean, pretty photo assets that lifted the basics to an anything-but-basic level while cutting through the clutter of the congested beauty aisle.

 

The result is a brand that is beautiful all around.

Our Clients
Gillette
Medium
Old Navy
Twitter
Stila
20th Century Fox
DC Shoes
CBS
West Elm
Evolution Fresh
Asics
Vans
Aireloom
All Across Africa
Williams-Sonoma
Kluft
Starbucks
Solar City
Minute Clinic
Nuance Salma Hayek
Ole Smoky
uBeam
Westfield
Your brand’s BEST DAYS are ahead.