The line consisted of hundreds of beauty basics and tools, however the fact that these were elevated essentials–ones that didn’t skimp on quality–wasn’t coming through.
Keeping this in mind, we positioned Beauty360 to be something of an intelligent indulgence. From there the brand took on the voice of a beauty-savvy friend, the one that knows how to look great without breaking the bank.
This persona came to life with playful product swipes and clean, pretty photo assets that lifted the basics to an anything-but-basic level while cutting through the clutter of the congested beauty aisle.
The result is a brand that is beautiful all around.