163 S La Brea Ave
Los Angeles, CA 90036
(Our entrance is in the alley)
CVS Pharmacy
What’s Your Deal?
Standard Time partnered with CVS/pharmacy to launch myWeekly Ad, their personalized deal platform. It couldn’t be sold on technology alone. We needed to bring a personality to personalization, a way to connect people to their products. Built around the simple question of “What’s your deal?” – we created a 360 campaign that allowed a big brand to make small talk.
Everyone Has a Deal

How do we get everyone asking “What’s your deal?” Standard Time wrote and produced this humorous TV spot and video, the tone-setter for the campaign. Enlisting the celebrity power of the late Joan Rivers, Nick Cannon and George Hamilton was key to get the video noticed, but also helped drive sign-ups on social networks where Joan and Nick hold equally huge, but demographically different followings. The video now has over 3MM YouTube views and is the single biggest traffic driver for sign-ups.

But how does it work?

While the celebrity video helped give personalization a sense of humor, we also needed to communicate effectively to users how myWeekly Ad would help save them a bundle. This simple, yet eye-popping, tutorial video explains the program benefits and easy process of sign-up.

Our Clients
Gillette
Medium
Old Navy
Twitter
Stila
20th Century Fox
DC Shoes
CBS
West Elm
Evolution Fresh
Asics
Vans
Aireloom
All Across Africa
Williams-Sonoma
Kluft
Starbucks
Solar City
Minute Clinic
Nuance Salma Hayek
Ole Smoky
uBeam
Westfield
Your brand’s BEST DAYS are ahead.