How do we get everyone asking “What’s your deal?” Standard Time wrote and produced this humorous TV spot and video, the tone-setter for the campaign. Enlisting the celebrity power of the late Joan Rivers, Nick Cannon and George Hamilton was key to get the video noticed, but also helped drive sign-ups on social networks where Joan and Nick hold equally huge, but demographically different followings. The video now has over 3MM YouTube views and is the single biggest traffic driver for sign-ups.
But how does it work?
While the celebrity video helped give personalization a sense of humor, we also needed to communicate effectively to users how myWeekly Ad would help save them a bundle. This simple, yet eye-popping, tutorial video explains the program benefits and easy process of sign-up.