163 S La Brea Ave
Los Angeles, CA 90036
(Our entrance is in the alley)
Too Faced
Own Your Pretty
Standard Time took the Too Faced brand to finishing school-refining their presence, look and attitude to an audience of millions with simple makeover tactics. We brought the campaign Own Your Pretty to life with a few simple words that would end up defining every touchpoint moving forward, including video, print, social, photography, brand voice and a new e-commerce destination.
Better Than Sex Video

With a product name like Better Than Sex Mascara, you need a video that’ll let it all hang out for the world to see. And that’s exactly what we did when we conceived and produced this video starring the fabulously talented Jeannie Mai. The video has helped lead Better Than Sex to be the second best selling mascara at Sephora.

The New Face of
TooFaced.com

Revamped, rewritten and reimagined from head-to-toe, we worked closely with the TooFaced team to bring their world to the world wide web. As the cornerstone of the Own Your Pretty ethos, we wanted the new site to be a visual knockout with pops of color, fashion and sass, while still playing up the serious benefits of their product.

Own Your Pretty
Manifesto

The power of icons. The glamor of unadulterated beauty. The unabashed do-you of self-expression. We worked with TooFaced to bring Own Your Pretty to life with a few simple words that would end up defining every touchpoint moving forward.

Our Clients
Gillette
Medium
Old Navy
Twitter
Stila
20th Century Fox
DC Shoes
CBS
West Elm
Evolution Fresh
Asics
Vans
Aireloom
All Across Africa
Williams-Sonoma
Kluft
Starbucks
Solar City
Minute Clinic
Nuance Salma Hayek
Ole Smoky
uBeam
Westfield
Your brand’s BEST DAYS are ahead.