With a product name like Better Than Sex Mascara, you need a video that’ll let it all hang out for the world to see. And that’s exactly what we did when we conceived and produced this video starring the fabulously talented Jeannie Mai. The video has helped lead Better Than Sex to be the second best selling mascara at Sephora.
Revamped, rewritten and reimagined from head-to-toe, we worked closely with the TooFaced team to bring their world to the world wide web. As the cornerstone of the Own Your Pretty ethos, we wanted the new site to be a visual knockout with pops of color, fashion and sass, while still playing up the serious benefits of their product.
The power of icons. The glamor of unadulterated beauty. The unabashed do-you of self-expression. We worked with TooFaced to bring Own Your Pretty to life with a few simple words that would end up defining every touchpoint moving forward.