Hundreds of the world’s biggest video influencers. 40,000 screaming fans. For 3 days, this is center of the content universe.
Standard Time partnered with Twitter @video to shine a light on 12 of the smartest, funniest, wildest and most influential voices VidCon has to offer. Through 12 pieces of colorful micro-content, shot, edited, optimized and distributed in real time at VidCon, we celebrated Twitter as the place to see what’s happening with your favorite web stars.
8.85 million impressions
2.4 million views
Introducing The Hopper
Partnering with online video pioneer Van Neistat (of the Neistat Brothers), we’ve custom-fabricated a video booth mysteriously called “The Hopper.” A conveyor belt above the subject drops surprise props in the foreground, background and right on top of them. Then we slow everything way, way down to craft a video portrait with their own unique expressions suspended in time.